Thesis: contractionary inflation is consumer fraud
Thesis: contractionary inflation is consumer fraud
‘MORAL COMPASS SEEMS COMPLETELY LACKING’
Sometimes consumers like to be fooled, but the extent to which this is happening now is running rampant. Is that a scam? In several cases, it is! The donut with just a little too big a hole for the same money on your plate differs from the systematic, deliberate reduction of getting value for money. Now companies are making a virtue of necessity. Margins are maximized, with rising expenses due to all the circumstances in the world being used as an excuse. At least they carry that excuse as soon as they realize there is contractionary inflation. Until then, packaging contents, ingredient quantity ratios, and even curtailing service are shamelessly tampered with. Unfortunately, marketers do not seem to have reversed this short-term strategy. Any more than marketers are getting sustainability on the agenda at corporate organizations. Short-term gains beckon, and the moral compass seems to be completely lacking. In war and love, seemingly anything goes. Know that there will come a time when, as a brand, you need the consumer again instead of the other way around. And as we all know, consumers as a unit are perfectly capable of canceling a brand.