Thesis: contractionary inflation is consumer fraud

Auteur: Ina Oome
Categorie: Bonaire Blogger

Thesis: contractionary inflation is consumer fraud

‘MORAL COMPASS SEEMS COMPLETELY LACKING’

Sometimes consumers like to be fooled, but the extent to which this is happening now is running rampant. Is that a scam? In several cases, it is! The donut with just a little too big a hole for the same money on your plate differs from the systematic, deliberate reduction of getting value for money. Now companies are making a virtue of necessity. Margins are maximized, with rising expenses due to all the circumstances in the world being used as an excuse. At least they carry that excuse as soon as they realize there is contractionary inflation. Until then, packaging contents, ingredient quantity ratios, and even curtailing service are shamelessly tampered with. Unfortunately, marketers do not seem to have reversed this short-term strategy. Any more than marketers are getting sustainability on the agenda at corporate organizations. Short-term gains beckon, and the moral compass seems to be completely lacking. In war and love, seemingly anything goes. Know that there will come a time when, as a brand, you need the consumer again instead of the other way around. And as we all know, consumers as a unit are perfectly capable of canceling a brand.

Recommended columns

Thesis: contractionary inflation is consumer fraud

Read the in Marketing Tribune published response of Ina Oome Miss Marketing alias Bonaire Blogger. Her overall outtake: 'Moral compass seems completely lacking.'
Read more

Miss Marketing in Marketing Tribune

Next week my 14th article will appear in Marketing Tribune. It will probably be my first piece as Miss Marketing Bonaire c.q. Bonaire Blogger. A few thousand kilometers away, with flamingos instead of herons and nice weather all year round.
Read more

NIMA and Factor-C on Bonaire is a fact!

When it's online, it's real... Anyway, Miss Marketing Bonaire facilitates NIMA and Factor-C training and much more ...
Read more

Old ways won't open new doors

Every Marketing Professional gets confronted with some regularity from within the organization or the client with these legendary words, "but we always have done it this way!"
Read more

Media in Bonaire

Reinventing and discovering everything. No, I don't have to reinvent myself as a professional, but many things are a little bit different in Bonaire compared to the Netherlands. For example, here Facebook is leading as a touch-point and LinkedIn is not a thing.
Read more